Let us substitute the word “receiving” instead of “framing.” In our minds the word framing suggests that we (catchers) are taking a pitch outside of the strike zone and making appear like it is in the strike zone by some form of technique once the ball pops the mitt. NLCA boasts a slightly different approach to getting pitches off the edges of the strike zone. We instruct our catchers that receiving is the art of manipulating the strike zone by proper use of body positioning and the application of glove technique before and as the ball the ball pops the mitt.
I think this article does a great job of communicating the value of a good receiving catcher and perhaps it’s just a matter of semantics.
Next Level Catching Academy